Information Package / Course Catalogue
Introduction to Marketing
Course Code: PAR181
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

It is possible to analyze market segment by analyzing the current marketing understanding of the business and to analyze the marketing environment according to the sector and target market in which it operates and to determine the variables that the business can not control and to evaluate market segments and to contribute to determination of appropriate segments as target market, to determine the marketing channels, to design the channel and to select the most suitable channel system, to determine the product life cycles and to increase the sales, to determine the price according to the market structure, competition situation and business purposes, .

Course Content

To analyze the present marketing concept of the business, To determine the marketing understanding according to the business and market situation, To determine the uncontrollable variables, To determine the uncontrollable variables, To determine the controllable variables, To evaluate the market segments, To contribute to determination of appropriate segments as target market, Contributing to the selection of marketing channels, Contributing to the design of marketing channels, Contributing to the selection of the most appropriate channel systems.

Name of Lecturer(s)
Ins. Pınar GAYRET
Learning Outcomes
1.To be able to analyze the marketing environment
2. Be able to create ideas to help product decisions
3. To develop the skills to manage the strategic marketing and marketing planning process effectively.
4. Ability to make decisions for strategic marketing management and planning, and to develop skills to use various analytical frameworks for making these decisions.
5.To develop marketing management tools, their ability to market new products to international markets, their product life cycle and their management skills.
Recommended or Required Reading
1.Marketing Principles - Management - Case Studies; Professor Dr. Cemal YÜKSELEN
Weekly Detailed Course Contents
Week 1 - Theoretical
.Analyzing the existing marketing understanding of the business. Determining the marketing understanding according to the business and market situation, Determining the uncontrollable variables
Week 2 - Theoretical
.Determine uncontrollable variables, Determine variables that can be controlled
Week 3 - Theoretical
.To evaluate market segments
Week 4 - Theoretical
Contributing to the determination of eligible segments as target market
Week 5 - Theoretical
To help differentiate the product
Week 6 - Theoretical
.Helping to locate the product
Week 7 - Theoretical
.Detecting the life cycle of the product and taking precautions
Week 8 - Theoretical
To help determine the price
Week 9 - Theoretical
.midterm
Week 10 - Theoretical
To provide price adaptation Making suggestions for price change strategies
Week 11 - Theoretical
Making suggestions for price change strategies
Week 12 - Theoretical
Identify marketing channels
Week 13 - Theoretical
Contributing to the design of marketing channels
Week 14 - Theoretical
To contribute to the selection of the most suitable channel systems
Week 15 - Theoretical
To contribute to the selection of the most suitable channel systems
Week 16 - Final Exam
Semester final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%30
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment101010
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
OÇ-1
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue