Information Package / Course Catalogue
| Course Code | : TRZM002 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
To understand the individual, cultural, psychological, and social factors that influence tourists' travel decisions, preferences, and purchasing processes. The course aims to help tourism businesses develop effective marketing strategies by gaining a better understanding of their target audience.
This course analyzes the factors influencing tourists' decision-making processes. The content includes key concepts of consumer behavior, needs and motivations, perception, learning, attitudes, cultural and social influences, travel motivations, tourist typologies, the purchasing process, and consumer satisfaction in tourism. It also examines the relationship between consumer behavior and tourism marketing.
| Ins. Betül YEŞİLTEPE ERKAYIRAN |
| 1. | Will be able to define consumer behavior in tourism and gain knowledge about the factors affecting consumer purchasing behavior. |
| 2. | Will be able to manage the consumer purchasing process in tourism. |
| 3. | Define tourist typologies in general. |
| 4. | Will be able to apply environmentally sensitive and responsible consumption principles while managing the consumer purchasing process in tourism. |
| 5. | Will have knowledge about motivation theories widely used in tourism. |
| 1. | Boz, Mustafa (2021). Turizmde Tüketici Davranışları, Ekin Basım Yayın. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Individual Work | 1 | 10 | 1 | 11 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 2 | 1 | 1 | 3 | 1 | 5 | 1 | 5 | 5 | ||||
OÇ-2 | 3 | 5 | 2 | 5 | 3 | 1 | 5 | 1 | 5 | 5 | |||
OÇ-3 | 1 | 1 | 1 | 1 | 1 | 5 | 1 | 5 | 5 | ||||
OÇ-4 | 1 | 3 | 3 | 5 | 3 | 1 | 1 | 1 | 1 | 2 | |||
OÇ-5 | 1 | 5 | 5 | 5 | 1 | 1 | 1 | 1 | 1 | ||||