Objectives of thecoursearetoinformstudentsaboutthefundamentals of marketingandtounderstandmarketing’sposition in thenewcompetitiveenvironment, whichhaveappearedduetotheeffects of factorssuch as globalizationandthedevelopments in informationcommunicationtechnologies.

The scope of this course, the marketing concept and development process is examined. Marketing objectives and product, price, distribution and promotion (4C) are examined in detail the elements of the marketing mix. Globalization, global competition and the examples in this context, examines new approaches to marketing occurring.