Information Package / Course Catalogue
| Course Code | : TİS209 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The aim of the course; to teach modern marketing principles and applying these principles to agricultural marketing with some case studies. To create opportunities to gain skills about market organization and market efficiency for agricultural products.
*The concept of marketing, the analysis of classic and modern marketing * The concept of supply and demand, the factors affecting supply and demand for agricultural products, formation of prices * To examine the concept of elasticity in agricultural products (supply elasticity, price and income elasticity of demand, cross elasticity) * To examine the marketing channels and channel efficiency in agricultural products * to be calculated marketing margin (absolute and relative margins) *New product development and new product development strategies * To examine promotion activities for the use of agricultural marketing practices * To examine the function and contribution of brands and branding in agricultural marketing * To examine the stages of marketing research in agricultural products * To examine the grading and standardization on the bases of products * To put forth market segmentation strategies in agricultural marketing
| Lec. Naciye TOK |
| 1. | To be able to comprehend the definition of marketing and the changes occurring in the marketing concept from past the present |
| 2. | To be able to have a general insight on supply and demand characteristics of agricultural products, to be able to calculate elasticity of demand and supply of agricultural products and to be able to interpret how the elasticity will be used in the marketing of agricultural products |
| 3. | To be able to analyze how agricultural prices is occurred in different market conditions, to be able to comprehend the pricing of and pricing strategies in agricultural products. |
| 4. | To be able to comprehendfunctioning form of marketing channels for agricultural products and to be able to interpret the factors which show efficiency of marketing channels |
| 5. | To be able to comprehend the concept of marketing margin for agricultural products and to be able to interpret calculated margin |
| 6. | To be able to have a general insight on the grading and standardization of agricultural products and their applications in marketing. |
| 1. | İslamoğlu,A.H,1999, Pazarlama Yönetimi, Beta Basımevi, İstanbul 855s 2.Yükselen, C., 2008, Pazarlama, İlkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara, 478s. 3 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 2 | 3 | 75 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 1 | 3 | 1 | 1 |
OÇ-2 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 1 | 1 | 1 | 1 |
OÇ-3 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 1 | 1 | 1 | 1 |
OÇ-4 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 1 | 1 | 1 | 1 |
OÇ-5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 1 | 1 | 1 | 1 |
OÇ-6 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 1 | 1 | 1 | 1 |