Information Package / Course Catalogue
| Course Code | : HIT216 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Dominated by the concept of customer relationship management, customer requests and needs to recognize, implement the process of customer relationship management, customer value management and customer classification knows, that the concepts of customer acquisition-retention, the dominant phenomenon of customer loyalty, customer complaints management, can choose the appropriate information technology for the application process, in data collection process is to educate individuals with relationship marketing competence.
In general, the following information will be given: 1.To introduction Customer Relationship Management 2. Customer Relations Economic Aspects
| Ins. Hüseyin Emin KURNAZ |
| 1. | Knowledge of consumer behavior, recognition customer types, and to develop appropriate approaches |
| 2. | To understand the customer retention programs to win, and lost customers |
| 3. | research the impact of technology in customer relationship management |
| 4. | List CRM types |
| 5. | How information systems can be used in different CRM applications |
| 1. | Lecturer's Notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 1 | 42 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | |
OÇ-1 | 4 | 5 | 4 | 4 | 3 | 5 | 4 |
OÇ-2 | 4 | 4 | 5 | 3 | 4 | 5 | 5 |
OÇ-3 | 3 | 3 | 4 | 5 | 5 | 4 | 3 |
OÇ-4 | 5 | 5 | 4 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 5 | 4 | 5 | 5 | 3 | 5 |