
| Course Code | : MOB259 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 1 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
It is aimed to increase the value of the product by decorative processes and to facilitate the surface treatment by using industrial machines.
Introduction and general information; Detailed analysis of innovation and new product concept; The stages of the new product development process include: idea creation, inference, concept development and concept testing; marketing strategy selection, business analysis, projecting and prototyping, market testing, commercialization; New product strategies in product life cycle; New product and packaging strategies; original furniture design studies and prototype construction; Presentation.