Information Package / Course Catalogue
Printing Management
Course Code: BMY101
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

To have information about the concept of press management, to grasp the place of the concept of press management in the field of journalism with examples. To have information about the functioning of the press business today.

Course Content

The developments in the field of press management, the basic characteristics of the press enterprises, the phenomenon of monopolization and the problems experienced in today's press management.

Name of Lecturer(s)
Ins. Aslıhan TOPAL
Learning Outcomes
1.Have information about Press Management.
2.Defines and understands the concept of press management.
3.Can convey the characteristics of press management today.
4.Understands the changes in press management.
5.Creates a vision with press management knowledge.
Recommended or Required Reading
1.Book: Press Management, Semra Atılgan
2.Printing and Press Management. Dr. Isik Ozkan
3.Press Business and Change. Assoc. Dr. Cigdem Dirik
Weekly Detailed Course Contents
Week 1 - Theoretical
Fundamental theories in mass media ownership regulations
Week 2 - Theoretical
Basic structure of Press Businesses
Week 3 - Theoretical
Legal structures of Press Businesses
Week 4 - Theoretical
Basic organizational structures in Press Businesses
Week 5 - Theoretical
Management function in Press Businesses
Week 6 - Theoretical
Production function in Press Enterprises
Week 7 - Theoretical
Finance function in Press Businesses
Week 8 - Intermediate Exam
Marketing function in Press Businesses (Midterm)
Week 9 - Theoretical
Personnel structure in Press Businesses
Week 10 - Theoretical
Costing in Press Businesses
Week 11 - Theoretical
Promotion in Press Businesses
Week 12 - Theoretical
The phenomenon of monopolization in the Turkish media
Week 13 - Theoretical
Effects of Press Management on the reader
Week 14 - Theoretical
Planning in Press Management, Current changes in Press Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Assignment160232
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
OÇ-1
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-3
3
3
3
3
3
5
3
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-5
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026