Information Package / Course Catalogue
| Course Code | : BMY214 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
To have basic knowledge about outdoor advertising, which is a very effective medium when used correctly, and to be able to use the advertising campaign or outdoor campaign in the most creative way when necessary.
First of all, after outdoor advertising is assimilated, special solutions for outdoors are emphasized. Creative works are created with creative examples specific to the open air
| Ins. Nebi ARSLAN |
| 1. | Will be able to recall information about outdoor advertising when needed. |
| 2. | He will be able to adapt the knowledge he has acquired to his new situation. |
| 3. | Will be able to report the communication problem in his own words. |
| 4. | Will be able to prepare creative works in line with their own knowledge. |
| 5. | Will be able to prepare drafts for creative outdoor advertisements. |
| 1. | Prof. dr. Sarı, S. Nilüfer, Advertising Media Without Borders, Istanbul, Beta, 2009 |
| 2. | Aslan, İmran, Attractions in Outdoor Advertisements, Istanbul, L-A Publications, 2016 |
| 3. | Üsterman, Üner, Outdoor Advertising and Imaginative Approaches, Istanbul, İki Adam Yay, 2009 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 16 | 0 | 2 | 32 |
| Term Project | 14 | 0 | 2 | 28 |
| Project | 4 | 0 | 1 | 4 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 104 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | |
OÇ-1 | 4 | |||||||||||||||||||
OÇ-2 | ||||||||||||||||||||
OÇ-3 | ||||||||||||||||||||
OÇ-4 | 5 | |||||||||||||||||||
OÇ-5 | 5 | |||||||||||||||||||