Information Package / Course Catalogue
New Media Advertising
Course Code: BMY218
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

This course covers how advertising campaigns in new and digital environments that have emerged due to developments in new media are realized and how relevant parties are informed. Its role will be explained.

Course Content

The course covers the concept of new media, internet advertisements, mobile advertisements, virtual advertisements, in-game advertising applications, three-dimensional interactive advertising, social Media advertising topics will be discussed through sample campaigns.

Name of Lecturer(s)
Ins. Nebi ARSLAN
Learning Outcomes
1.Explains the basic concepts and language of New Media.
2.Questions what people need to pay attention to on Social Media and what they need to do for conscious use.
3.Recognizes new Communication Technologies and explains what needs to be done to use them effectively.
4.Knows the importance of new media for the private and public sectors and the issues to be considered and plans how to use it when starting a professional life.
5.Gains knowledge about how to make meaningful the data obtained within the scope of new media.
Recommended or Required Reading
1.Advertising 2.0, Tracy L.Tuten., Praeger.2008. Digital Advertising, Andrew McStay. Palgrave MacMillan.
Weekly Detailed Course Contents
Week 1 - Theoretical
New Media Concept and Historical development
Week 2 - Theoretical
Advertising efforts of new media impact on.
Week 3 - Theoretical
New Media Advertising Concept, Historical Development, Characteristics.
Week 4 - Theoretical
Advantage of New Media Advertising and Disadvantages and Digital Literacy.
Week 5 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual ads, in-game ads, three-dimensional interactive ads, social media ads.
Week 6 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertisements.
Week 7 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertisements.
Week 8 - Intermediate Exam
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertisements. (Midterm)
Week 9 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertisements.
Week 10 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertising and Digital regulations regarding advertising.
Week 11 - Theoretical
New Media Advertising Types: Internet ads, mobile ads, virtual commercials, in-game ads, three dimensional interactive ads, social media advertising and Digital regulations regarding advertising.
Week 12 - Theoretical
Student Presentations
Week 13 - Theoretical
Student Presentations
Week 14 - Theoretical
Student Presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment4028
Term Project5015
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
OÇ-1
5
OÇ-2
4
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026