Information Package / Course Catalogue
| Course Code | : İŞT158 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The aim of this course is to provide students with knowledge about brands and brand management and to emphasize the importance of the branding process and planning for businesses.
Brand and brand management, types of brands, brand positioning strategies, and the branding process
| Lec. Onur TERZİ |
| 1. | Understanding approaches to the concept of branding and brand management |
| 2. | Understanding the importance of the concept of branding |
| 3. | Learning the basic principles of brand management |
| 4. | Learning brand positioning types and strategies |
| 5. | Understanding the stages of the branding process |
| 6. | Learning the brand strategies of new and existing brands |
| 1. | Marka Yönetimi – Nurhan Babür TOSUN |
| 2. | Marka Yönetimi: Güçlü ve Başarılı Markalar İçin Temel İlkeler – Işıl Karpat AKTUĞLU |
| 3. | Marka Yönetimi ve Pazarlama Stratejileri – Bora ÇAVUŞOĞLU |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Assignment | 1 | 1 | 1 | 2 |
| Midterm Examination | 1 | 2 | 1 | 3 |
| Final Examination | 1 | 2 | 1 | 3 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 3 | 2 | 4 | 2 | ||||||||
OÇ-2 | 3 | 3 | 4 | 2 | ||||||||
OÇ-3 | 3 | 4 | 2 | |||||||||
OÇ-4 | 3 | 3 | 5 | 2 | ||||||||
OÇ-5 | 3 | 2 | 5 | 3 | 2 | |||||||
OÇ-6 | ||||||||||||