Information Package / Course Catalogue
Product and Brand Management
Course Code: İŞT158
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To provide the students to comprehend the importance of product and brand management for business, to learn the basic concepts and branding stages of product and brand management

Course Content

Product and brand concepts, the importance of product and brand management for business, product dimensions, classification, life cycle and new product development, branding process, product and brand marketing activities

Name of Lecturer(s)