Information Package / Course Catalogue
Strategic Management
Course Code: İŞT255
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to enable students to learn the general framework of how to develop and implement management strategies in enterprises.

Course Content

How strategic management process takes place, features of strategic decisions, internal and external environmental analysis, industry branch analysis, aim, target, mission, purpose structure and hierarchy, swot analysis, strategy types, and portfolio analysis.

Name of Lecturer(s)