
| Course Code | : İŞT255 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable students to learn the general framework of how to develop and implement management strategies in enterprises.
How strategic management process takes place, features of strategic decisions, internal and external environmental analysis, industry branch analysis, aim, target, mission, purpose structure and hierarchy, swot analysis, strategy types, and portfolio analysis.