Information Package / Course Catalogue
| Course Code | : İŞT205 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
It is aimed that the students learn the concepts related to marketing by analyzing the current marketing understanding of the business, determine the marketing elements, select the target market by market segmentation, learn the marketing price and price management, distribution channels, promotion activities.
Marketing concept and development of marketing understanding, marketing environment, consumer and industrial markets and understanding, price, distribution and product decisions in marketing, marketing communication and promotion
| Ins. Tuğba KAVLU |
| 1. | Defines the basic concepts of marketing |
| 2. | Do strategic marketing planning |
| 3. | Defines consumer and industrial purchasing behavior |
| 4. | Performs marketing research and target market selection |
| 5. | Understands product, price, distribution management in marketing |
| 1. | İsmet Mucuk, Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul |
| 2. | Tuncer Tokol, Pazarlama Araştırması, Dora yayınları, Bursa |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 10 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 5 | 5 | ||||||||||
OÇ-2 | 4 | 3 | 5 | |||||||||
OÇ-3 | 3 | 5 | ||||||||||
OÇ-4 | 4 | 5 | 5 | |||||||||
OÇ-5 | 5 | 5 | 4 | |||||||||