The purpose of the persuasive communication course is to provide understanding and explanation of attitude and behavior change, motivation and mass psychology.

Explanation of concepts such as persuasive communication, rhetoric, motivation, etc. -Showing how persuasive communication is used in marketing, public relations, political communication, advertising, advocacy, etc. -Explaining the points to be considered for persuasion at each stage of the persuasive communication process -Explaining the use of persuasive communication and rhetoric in the historical process