Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Customer Relationship Management

Course Code	: MVU154
Course Type	: Non Departmental Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 2

Objectives of the Course

To enable the student to communicate with customers according to the goals and strategies of the business and to help classify customers according to their characteristics.

Course Content

Understanding today's changing and inquisitive customer profile; thus, developing strategies to retain customers.

Name of Lecturer(s)