Information Package / Course Catalogue
Communication In Healthcare
Course Code: AN106
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

In this course, the concept of public relations which has an important place in the creation and maintenance of image and reputation in health institutions, its relations with other fields, its place and importance in the organization, public relations activities, communication tools, press relations and protocol applications will be given. The aim of this course is to enable students to comprehend the place and importance of public relations in the conduct of their professions and to gain the knowledge and skills to plan and implement various public relations activities.

Course Content

The aim of this course is to enable students to comprehend the place and importance of public relations in the conduct of their professions and to gain the knowledge and skills to plan and implement various public relations activities.

Name of Lecturer(s)
Ins. Aslı ÇANAKÇI
Ins. Nuray GİDER
Learning Outcomes
1.Define the concept of health communication in health organization structures, media and quality studies.
2.Analyze medical and social information together by integrating health communication activities with his / her area of ??expertise.
3.Define and apply the concepts of verbal and nonverbal communication, motivation, appeal, interpersonal communication.
4.By adopting the internal and external management processes with Health Communication, can gain competence about being a brand in health.
5.Students will gain practical competence about psychology, communication between patients, physicians and health care workers.
Recommended or Required Reading
1.Bıçakçı,İ. (2002) .Communication and Public Relations. Istanbul: Media Cat Publications.
2. Cinarli, Inci, (2008), Health Communication and Media, Nobel Publication Distribution, Ankara.
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of Public Relations and Introduction to Health Communication
Week 2 - Theoretical
Health Communication as an Interdisciplinary Field
Week 3 - Theoretical
Health Communication Theory and Micro Level Models
Week 4 - Theoretical
Health Communication Theory and Micro Level Models
Week 5 - Theoretical
Health Communication Theory
Week 6 - Theoretical
Health Communication Theory and Applied Models
Week 7 - Theoretical
Public Relations and Health Communication Campaign Process
Week 8 - Theoretical
problems in health communication
Week 9 - Theoretical
Other Issues in Health Communication
Week 10 - Theoretical
Interpersonal Communication Perspective of Health Communication
Week 11 - Theoretical
Health Communication and Ethics
Week 12 - Theoretical
Media and Health
Week 13 - Theoretical
problems in health communication
Week 14 - Theoretical
problems in health communication
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143270
Midterm Examination1213
Final Examination1213
TOTAL WORKLOAD (hours)76
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
OÇ-1
2
4
2
1
OÇ-2
2
4
2
1
OÇ-3
2
4
2
1
OÇ-4
2
4
2
1
OÇ-5
2
4
2
1
Adnan Menderes University - Information Package / Course Catalogue
2026