It provides to students; following publishes that are about personal sales, analysing programmes that are used in personal selling and to choose, determine motivation need according to performance evaluating results, carrying out sales by considering ethics, managing stress and time during sales.

Concept of Salesperson - Salesperson’s Career Development Process - Training Programmes for Salesperson - Publishes that are about salesperson - Selling process, determining and analysing of programmes that are used during selling - Stress and time management during selling - Determining performance criteria and its measuring - Motivation of Salesperson - Personal Selling and Ethics