Information Package / Course Catalogue
Public Relations
Course Code: İŞT209
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To introduce the concepts, theories and principles related to the people to the students.

Course Content

In-depth discussions aimed at establishing the necessary infrastructure for the implementation of successful peoples relations focus on defining goals, defining goals, identifying appropriate messages, choosing the right channels, and evaluating the results; ethical decision-making process and career opportunities

Name of Lecturer(s)
Ins. Ali Kemali ÖZUĞUR
Learning Outcomes
1. Understanding the concepts related to public relations
2. Defining the aims of public relations
3. Determine the place of public relations within the organization.
4. Explains types of researches in the field of public relations.
5.Explain the management process in public relations.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Public Relations Concept
Week 2 - Theoretical
Concepts Related to Public Relations
Week 3 - Theoretical
Public Relations and Human Relations
Week 4 - Theoretical
Public relations and advertising
Week 5 - Theoretical
Public Relations and Propaganda
Week 6 - Theoretical
Public Relations and Communication
Week 7 - Theoretical
Use of Public Relations Tools
Week 8 - Theoretical
Methods and Principle Principles (Midterm Exam)
Week 9 - Theoretical
Data collecting
Week 10 - Theoretical
Planning, Evaluation of Results
Week 11 - Theoretical
Planning, Evaluation of Results
Week 12 - Theoretical
Publicly Used Vehicles
Week 13 - Theoretical
Publicly Used Vehicles
Week 14 - Theoretical
Progress of Public Relations Activities
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130226
Lecture - Practice6016
Assignment100110
Midterm Examination1213
Final Examination1415
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes