Information Package / Course Catalogue
Agricultural Management and Marketing
Course Code: OT126
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

This course provides students with the basic concepts of business and agricultural enterprises with different aspects of agricultural holdings is to gain information on issues such as the planning of agricultural holdings.

Course Content

The structure of agricultural holdings in Turkey, the basic business concepts, general information about the agricultural enterprises, given the basic concepts of marketing and marketing .

Name of Lecturer(s)
Lec. Kemalettin AĞIZAN
Learning Outcomes
1.To be able to comprehend concept and scope of agricultural management
2.To be able to comprehend the capital structure of agricultural holdings
3.To be able to plan agricultural holdings
4.Annual operating results of agricultural holdings
5. marketing concept and methods
Recommended or Required Reading
1.Rehber,E.,Tipi,T., (2005):Tarımsal işletmecilik ve planlama. uludağ ün. yayınları yayın no:2.05-049-0425
2.Çağlar, İ. Kılıç, S., (2008) Pazarlama. ISBN:978-975-591-813-6
Weekly Detailed Course Contents
Week 1 - Theoretical
In our country, the overall situation of agricultural holdings
Week 2 - Theoretical
Concepts of business and agricultural enterprises
Week 3 - Theoretical
Classification of agricultural holdings
Week 4 - Theoretical
Different aspects of agricultural holdings from other businesses
Week 5 - Theoretical
The capital structure of agricultural holdings
Week 6 - Theoretical
Annual results of agricultural holdings (gross domestic product of pure product, etc.).
Week 7 - Theoretical
The capital structure of agricultural holdings and activity analysis of the results
Week 8 - Theoretical
Target Market Selection and demand forecast
Week 9 - Theoretical
Factors affecting the work of agricultural holdings
Week 10 - Theoretical
the basic concepts and principles of agricultural holdings
Week 11 - Theoretical
The implementation of agricultural management concepts and principles of business decision making
Week 12 - Theoretical
Planning of agricultural holdings
Week 13 - Theoretical
Planning methods of agricultural holdings
Week 14 - Theoretical
Agricultural businesses marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory201428
Assignment40520
Reading40520
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes