Information Package / Course Catalogue
Tourism Marketing
Course Code: TTS223
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

It is aimed to have the students get required knowledge about basic concepts regarding marketing activities of tourism enterprises.

Course Content

This course informs the students about basic concepts of marketing, buying behaviors, product development, marketing strategies, market segmentation, pricing decisions, advertisement in marketing, public relations activities and international marketing.

Name of Lecturer(s)
Lec. Eren GÖNÜL
Learning Outcomes
1.Getting to know about tourism marketing and buying behaviors of tourists
2.To know the buying behavior of tourists
3. To have knowledge about international marketing
4.To have knowledge about sales and marketing techniques
5. To have knowledge about distribution channels in tourism
Recommended or Required Reading
1.Koç, E. (2008) Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım, Seçkin Kitabevi: Ankara
2.İçöz, O. (2001) Turizm İşletmelerinde Pazarlama İlkeler ve Uygulamalar, Turhan Kitabevi: Ankara
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of Marketing
Week 2 - Theoretical
Marketing in Tourism Industry
Week 3 - Theoretical
Buying Behaviors of Tourists
Week 4 - Theoretical
Buying Behaviors of Tourists
Week 5 - Theoretical
Market Segmentation in Tourism
Week 6 - Theoretical
Product Development in Tourism
Week 7 - Theoretical
Marketing Strategies in Tourism
Week 8 - Theoretical
General Review/ Midterm Exam
Week 9 - Theoretical
Pricing in Tourism Marketing
Week 10 - Theoretical
Sales Development in Tourism Marketing
Week 11 - Theoretical
Advertisement in Tourism Marketing
Week 12 - Theoretical
Public Relations in Tourism Marketing
Week 13 - Theoretical
Public Relations in Tourism Marketing
Week 14 - Theoretical
International Tourism Marketing
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Midterm Examination19110
Final Examination110111
TOTAL WORKLOAD (hours)77
Contribution of Learning Outcomes to Programme Outcomes