Information Package / Course Catalogue
| Course Code | : TTS223 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
It is aimed to have the students get required knowledge about basic concepts regarding marketing activities of tourism enterprises.
This course informs the students about basic concepts of marketing, buying behaviors, product development, marketing strategies, market segmentation, pricing decisions, advertisement in marketing, public relations activities and international marketing.
| Lec. Eren GÖNÜL |
| 1. | Getting to know about tourism marketing and buying behaviors of tourists |
| 2. | To know the buying behavior of tourists |
| 3. | To have knowledge about international marketing |
| 4. | To have knowledge about sales and marketing techniques |
| 5. | To have knowledge about distribution channels in tourism |
| 1. | Koç, E. (2008) Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım, Seçkin Kitabevi: Ankara |
| 2. | İçöz, O. (2001) Turizm İşletmelerinde Pazarlama İlkeler ve Uygulamalar, Turhan Kitabevi: Ankara |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 2 | 56 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 77 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | |
OÇ-1 | 3 | 3 | 5 | ||||
OÇ-2 | 3 | 4 | 3 | 5 | |||
OÇ-3 | 3 | 4 | 2 | 4 | |||
OÇ-4 | 3 | 5 | 3 | 3 | |||
OÇ-5 | 2 | 3 | 3 | ||||