The student analyzes the company's current marketing concept, marketing concept be determined, to be able to analyze the marketing environment according to the sector and target market operates, the company's ability to identify variables that can not control its ability to evaluate market segments, be able to contribute to the detection of the target market of the appropriate department aims.

subject scope and development of marketing; Operator analyze the current marketing approach; Business and marketing approach to determine the condition of the market; Marketing environment and strategic planning; Uncontrollable variables to determine; To determine the variables that can be controlled; Marketing information systems and marketing research; Consumer markets and the purchase decision process; Industrial markets; evaluate market segments; To contribute to determining the appropriate section of the target market; Positioning; Sales forecasting and sales forecasting methods.