Information Package / Course Catalogue
New Marketing Trends
Course Code: PMP111
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Understanding the different types of marketing, to differentiate with each other and with the world and in Turkey descriptions practices strategies

Course Content

Scope and Significance of New Techniques in Marketing; According to Marketing Target Marketing; Marketing According to Market Gaining Shape; Relationship Marketing; Modern Managerial Marketing According to Demand Situation; Database Marketing (Database Marketing); Maximize Marketing; Value Marketing; Post-Modern Marketing; Informed Marketing; Electronics Cyber Marketing; Breakdown of Distribution Channels Used as a distribution channel of franchising.

Name of Lecturer(s)