
| Course Code | : PMP111 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Understanding the different types of marketing, to differentiate with each other and with the world and in Turkey descriptions practices strategies
Scope and Significance of New Techniques in Marketing; According to Marketing Target Marketing; Marketing According to Market Gaining Shape; Relationship Marketing; Modern Managerial Marketing According to Demand Situation; Database Marketing (Database Marketing); Maximize Marketing; Value Marketing; Post-Modern Marketing; Informed Marketing; Electronics Cyber Marketing; Breakdown of Distribution Channels Used as a distribution channel of franchising.