Information Package / Course Catalogue
Customer Relationship Management
Course Code: PMP205
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The student can communicate with customers according to their business objectives and strategies, and to help the classification according to customers' specifications, online consumer behavior according to the characteristics of online shopping system, customers purchase method and the ability to interpret the traditional consumer behavior based on their frequency, according to the appointment import and export rules, appointments be held and be able to watch, be entertained by the hospitality customer technical, based on customer retention program for creating customer value and customer satisfaction measurements to help ensure customer satisfaction, according to the measurement technique.

Course Content

communicate with customers, to help the classification of customers online to interpret information about consumer behavior, to interpret the information on the traditional consumer behavior, appointments to organize and track to accommodate the customer, to contribute in creating customer value, to contribute to the measurement of customer satisfaction

Name of Lecturer(s)