The aim of the course is to present the company in important activities is one of the areas the public to transfer the concepts of relationships, public relations, to explain the manner of operation of the operation and providing basic information contained in the public relations profession, to raise awareness the students about the importance of increasing corporate activity.

public relations in general in the course content theories and models, the importance of public relations, objectives, applications, basic principles, tools and techniques, recognition and identification processes, internal and external public relations, target audience, the structure of public relations departments and agencies, research , planning, implementation, and evaluation processes.