Information Package / Course Catalogue
Experiential Marketing
Course Code: PMP214
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

In this course, students experience the importance of marketing concepts in economics and marketing experience to the company aims to teach the applicability of the clutch and marketing experience.

Course Content

Experience marketing concept, the economic value differences, experience features, value creation and experience marketing, experiential brand, marketing and customer experience

Name of Lecturer(s)