Information Package / Course Catalogue
International Marketing
Course Code: DIT208
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Students often work in life science specific to the business concept concepts used English words and phrases starting with the first through translation, teaching students through reading materials about the area.

Course Content

To determine customer and business expectations in international markets, to identify customers in international markets, help with planning of marketing activities in international markets, assist in the implementation of the marketing mix in international markets

Name of Lecturer(s)
Ins. Hakkı BABALIK
Learning Outcomes
1.Contributing to the determination of international marketing activities
2.To implement sales activities in international markets
3.To determine customer and business expectations in international markets
4.To help planning marketing activities in international markets
5.To carry out marketing activities in international markets
Recommended or Required Reading
1.International Marketing
Weekly Detailed Course Contents
Week 1 - Theoretical
To determine the expectations of consumers and businesses in the international market
Week 2 - Theoretical
To determine the expectations of consumers and businesses in the international market
Week 3 - Theoretical
To determine the expectations of consumers and businesses in the international market
Week 4 - Theoretical
To determine the expectations of consumers and businesses in the international market
Week 5 - Theoretical
to identify customers in international markets
Week 6 - Theoretical
to identify customers in international markets
Week 7 - Theoretical
to identify customers in international markets
Week 8 - Theoretical
(Midterm) To identify customers in international markets
Week 9 - Theoretical
help with planning of marketing activities in international markets
Week 10 - Theoretical
help with planning of marketing activities in international markets
Week 11 - Theoretical
help with planning of marketing activities in international markets
Week 12 - Theoretical
assist in the implementation of the marketing mix in international markets
Week 13 - Theoretical
assist in the implementation of the marketing mix in international markets
Week 14 - Theoretical
assist in the implementation of the marketing mix in international markets
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination111112
Final Examination19110
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-12
PÇ-13
PÇ-15
OÇ-1
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-2
4
4
4
4
4
4
4
4
4
4
4
4
4
OÇ-3
2
2
2
2
2
2
2
2
2
2
2
2
2
OÇ-4
3
3
3
3
3
3
3
3
3
3
3
3
3
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026