Information Package / Course Catalogue
Basic Marketing İnformation
Course Code: DIT233
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The course aims to basic marketing principles, concepts, marketing tools and related marketing environment It is to provide information on issues.

Course Content

It can be applied in the market strategic thinking frame consists of policies and decisions related to the specific characteristics of marketing.

Name of Lecturer(s)
Ins. Hakkı BABALIK
Learning Outcomes
1.Describe the basic concepts of marketing.
2.Define the properties by making the distinction between the types of markets
3.Describes the principles and requirements of market segmentation, understand the target market selection and positioning
4.Describe the marketing information system
5.Define and understand the strategy of marketing mix elements for each element.
Recommended or Required Reading
1..
Weekly Detailed Course Contents
Week 1 - Theoretical
The aim of the course is the student Making Information Strategies and Basic Obligations
Week 2 - Theoretical
Disclosure of Marketing Concepts and Basic Concepts
Week 3 - Theoretical
Developments in Marketing Concept
Week 4 - Theoretical
Concept Market, Investigation of Consumer and Industrial Markets, Marketing Disclosure of the Macro and Micro Environment
Week 5 - Theoretical
Consumer Markets and Consumer Behavior Models, Decision-Making and Factors Affecting Consumer Behavior
Week 6 - Theoretical
Industrial Market Characteristics and Industrial Buyers
Week 7 - Theoretical
Market Segmentation and Policy
Week 8 - Theoretical
Exam-Market Segmentation and Policy
Week 9 - Theoretical
Creating and positioning of Target Market
Week 10 - Theoretical
Marketing Information Systems
Week 11 - Theoretical
Giving General Information About Marketing Mix
Week 12 - Theoretical
Investigation of the Marketing Product Mix
Week 13 - Theoretical
Investigation of the Marketing Mix Price
Week 14 - Theoretical
Investigation of the Marketing Mix Price
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment22616
Midterm Examination1112
Final Examination1112
TOTAL WORKLOAD (hours)76
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-12
PÇ-13
PÇ-15
OÇ-1
1
1
1
2
2
3
3
2
2
3
3
2
2
OÇ-2
1
1
1
2
1
2
3
2
2
2
2
2
1
OÇ-3
2
2
1
2
2
2
3
3
2
2
1
1
1
OÇ-4
2
2
2
2
2
3
2
2
3
2
3
2
1
OÇ-5
2
2
2
2
3
1
2
2
2
3
2
2
1
Adnan Menderes University - Information Package / Course Catalogue
2026