Information Package / Course Catalogue
New Trends in Tourism and Sectoral Analysis
Course Code: KTO230
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to evaluate the general evaluation of Turkish tourism, tourism policy and search for alternative policies in solving questions and problems arising from touristic enterprises.

Course Content

Examining trends in tourism businesses in recent years, developing strategies according to new trends. Examining the effects of trends on business structure, planning and coordination. General evaluation of Turkish tourism, problems arising from tourism policy, problems arising from the characteristics of the Turkish Economy, problems arising from the structure of tourism supply and demand, problems arising from sectoral characteristics

Name of Lecturer(s)
Ins. Burak GÜRSES
Learning Outcomes
1.General evaluation of Turkish tourism
2.to understand the questions and problems arising from tourism policy and tourism businesses
3.developing strategies according to new trends
4.Examining the trends in tourism businesses in recent years
5.Examining the effects of trends on business structure, planning and coordination.
Recommended or Required Reading
1.Tomorrow's Tourist: Scenarios & Trends, Ian Yeoman
Weekly Detailed Course Contents
Week 1 - Theoretical
Trends and Studies on the Future of the Sector and Concepts for Future Studies
Week 2 - Theoretical
Scenario studies and related concepts in sector analysis and trend determination
Week 3 - Theoretical
Changes in tourist profiles and tourism within the scope of changing demographic structures
Week 4 - Theoretical
New generation of tourists, their features and behavior
Week 5 - Theoretical
Technology developments and tourism
Week 6 - Theoretical
Current and Future Tourism Economics: National and International Analysis
Week 7 - Theoretical
The effects of developments in the medical, scientific and meeting sectors on the tourism and travel industry
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Fear of depletion of resources, policies on oil, water and food consumption and the relationship of tourism
Week 10 - Theoretical
Evaluation of future tourism types within the scope of eco tourism and food tourism
Week 11 - Theoretical
Developments and trends in hotel designs
Week 12 - Theoretical
Developments and trends in transportation
Week 13 - Theoretical
Evaluation of world tourism and travel movements in 2050
Week 14 - Theoretical
An overview of the Turkish tourism industry and an estimate of 2050
Week 15 - Theoretical
An overview of the Turkish tourism industry and an estimate of 2050
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142028
Assignment52010
Term Project115015
Midterm Examination7107
Final Examination151015
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes