Information Package / Course Catalogue
| Course Code | : KTO202 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
This course aims to enable students to obtain basic information about the marketing activities of the tourist business .
basic marketing concepts and tourism marketing concept in this course , buying behavior of tourists , product development, marketing strategies, market segmentation, pricing decisions , marketing, advertising and public relations are about marketing in the international arena with its operations.
| Lec. İsmail Mert ÖZDEMİR |
| 1. | Analyzes the basic concepts of tourism marketing, the marketing environment, and consumer behavior. |
| 2. | In tourism marketing, it evaluates the elements of the product, price, distribution, and promotion (4Ps) mix and develops example applications. |
| 3. | Explains and implements market segmentation, target market selection, and positioning strategies in tourism businesses. |
| 4. | Analyzes contemporary marketing approaches in the tourism sector (digital marketing, experiential marketing, relational marketing, sustainable and green marketing, etc.). |
| 5. | In the tourism sector, he/she analyzes market segmentation criteria (geographic, demographic, psychographic, and behavioral), identifies suitable target markets, and develops effective positioning strategies. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 5 | 3 | 0 | 15 |
| Midterm Examination | 1 | 8 | 0 | 8 |
| Final Examination | 1 | 10 | 0 | 10 |
| TOTAL WORKLOAD (hours) | 75 | |||