Information Package / Course Catalogue
Public Relations in Tourism
Course Code: KTO142
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

In this course, it is aimed that students comprehend the importance of public relations for tourism enterprises, learn the difference between guest relations and public relations, learn the use of public relations for the purpose of promotion in tourism enterprises, and develop public relations activities in tourism enterprises.

Course Content

This course includes the relationship between advertising and promotion in the tourism sector and public relations, the activities of public relations in the public and private sectors, the connection and separation of public relations with guest relations, and the examination of the activities of public relations in tourism.

Name of Lecturer(s)
Ins. Burak GÜRSES
Learning Outcomes
1.Understanding the importance of public relations in tourism and its effective application in business.
2.Good communication with the internal and external environment of the business.
3.To be able to use media tools effectively.
4.Developing analytical thinking skills related to public relations activities in tourism
5.To be a qualified public relations employee in tourism enterprises.
Recommended or Required Reading
1.Lecture notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Introducing and explaining the contents of the course.
Week 2 - Theoretical
The definition and importance of public relations
Week 3 - Theoretical
Tourism and public relations.
Week 4 - Theoretical
The basic principles of public relations.
Week 5 - Theoretical
Tourism public relations techniques.
Week 6 - Theoretical
Tourism public relations techniques.
Week 7 - Theoretical
Tourism public relations techniques.
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Case Studies.
Week 10 - Theoretical
Case Studies.
Week 11 - Theoretical
Customer relations and public relations difference
Week 12 - Theoretical
Tourism use of the printed press.
Week 13 - Theoretical
Tourism and the use of visual elements.
Week 14 - Theoretical
Other public relations in tourism and the use of tools and examples.
Week 15 - Theoretical
Other public relations in tourism and the use of tools and examples.
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132026
Midterm Examination1808
Final Examination116016
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes