Information Package / Course Catalogue
Customer Relationship Management
Course Code: İYP114
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The student can communicate with customers according to their business objectives and strategies, and to help the classification according to customers' specifications, online consumer behavior according to the characteristics of online shopping system, customers purchase method and the ability to interpret the traditional consumer behavior based on their frequency, according to the appointment import and export rules, appointments be held and be able to watch, be entertained by the hospitality customer technical, based on customer retention program for creating customer value and customer satisfaction measurements to help ensure customer satisfaction, according to the measurement technique.

Course Content

communicate with customers, to help the classification of customers online to interpret information about consumer behavior, to interpret the information on the traditional consumer behavior, appointments to organize and track to accommodate the customer, to contribute in creating customer value, to contribute to the measurement of customer satisfaction

Name of Lecturer(s)
Ins. Burak GÜRSES
Learning Outcomes
1.Getting to know the customer
2.Making a customer appointment and acceptance program
3.To increase customer satisfaction
4.Communicating with Customers
5.Managing customer relations
Recommended or Required Reading
1.Customer Relationship Management
Weekly Detailed Course Contents
Week 1 - Theoretical
communicate with customers
Week 2 - Theoretical
communicate with customers
Week 3 - Theoretical
help the classification of customers
Week 4 - Theoretical
help the classification of customers
Week 5 - Theoretical
To interpret information about online consumer behavior
Week 6 - Theoretical
To interpret the information on the traditional consumer behavior
Week 7 - Theoretical
edit and track appointments
Week 8 - Theoretical
edit and track appointments (Midterm Exam)
Week 9 - Theoretical
Event edit and watch, hosted Customer
Week 10 - Theoretical
To contribute in creating customer value
Week 11 - Theoretical
To contribute in creating customer value
Week 12 - Theoretical
to contribute to the measurement of customer satisfaction
Week 13 - Theoretical
To contribute to the measurement of customer satisfaction
Week 14 - Theoretical
To contribute to the management of customer complaints
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140114
Assignment2306
Individual Work101010
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
4
3
5
3
4
4
5
OÇ-2
4
5
5
3
4
4
5
OÇ-3
5
5
5
3
4
4
5
OÇ-4
5
5
5
3
4
4
5
OÇ-5
5
5
5
3
4
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026