Information Package / Course Catalogue
Strategic Management
Course Code: İYP206
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The course aims to provide students with a general understanding of how to develop and implement strategies at the company and business level.

Course Content

Objectives and objectives, mission, purpose structure and hierarchy, internal environment analysis, SWOT analysis, strategy types, strategy formulations and portfolio analyzes of the strategic management process, characteristics of strategic decisions, external environment analysis, industry field analysis

Name of Lecturer(s)
Lec. Hüseyin Önlem ERSÖZ
Learning Outcomes
1.
2.
3.
4.
5.
6.
7.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Strategic management concepts
Week 2 - Theoretical
Strategic management process
Week 3 - Theoretical
General environment analysis
Week 4 - Theoretical
Sectoral environment analysis
Week 5 - Theoretical
Firm analysis
Week 6 - Theoretical
Measurement of environmental factors
Week 7 - Theoretical
Basic strategies and sub-groups
Week 8 - Theoretical
Basic strategies and sub-groups (Midterm exam)
Week 9 - Theoretical
Competitive Strategies
Week 10 - Theoretical
Diversification strategies
Week 11 - Theoretical
Firm analysis
Week 12 - Theoretical
Firm analysis
Week 13 - Theoretical
Firm analysis
Week 14 - Theoretical
Firm analysis
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment210020
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)70
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
4
4
3
3
4
3
3
3
4
OÇ-2
4
4
3
3
4
3
3
3
4
OÇ-3
4
4
3
3
4
3
3
3
4
OÇ-4
4
4
3
3
4
3
3
3
4
OÇ-5
4
4
3
3
4
3
3
3
4
OÇ-6
4
4
3
3
4
3
3
3
4
OÇ-7
4
4
3
3
4
3
3
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026