Information Package / Course Catalogue
| Course Code | : İYP206 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The course aims to provide students with a general understanding of how to develop and implement strategies at the company and business level.
Objectives and objectives, mission, purpose structure and hierarchy, internal environment analysis, SWOT analysis, strategy types, strategy formulations and portfolio analyzes of the strategic management process, characteristics of strategic decisions, external environment analysis, industry field analysis
| Lec. Hüseyin Önlem ERSÖZ |
| 1. | The student will explain the basic concepts, process, and importance of strategic management for businesses. |
| 2. | Analyze the internal and external environment of the business. |
| 3. | Identify and analyze basic business strategies (growth, downsizing, competition, etc.). |
| 4. | Manage the implementation, monitoring, and evaluation processes of the determined strategies. |
| 5. | Understand the ways to achieve sustainable competitive advantage in a competitive environment. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 2 | 10 | 0 | 20 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 70 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 4 | 4 | 3 | ||||||||||
OÇ-2 | 4 | 4 | 3 | ||||||||||
OÇ-3 | 4 | 4 | 3 | ||||||||||
OÇ-4 | 4 | 4 | 3 | ||||||||||
OÇ-5 | 4 | 4 | 3 | ||||||||||