Information Package / Course Catalogue
| Course Code | : IYO155 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication.
Public relations will be learned as a business function and communication and concepts, methods, tools will be related as a tool of PR.
| Lec. Durmuş Ali KIZILYALÇIN |
| 1. | Understanding PR and communication concepts |
| 2. | Understanding the importance of PR and communication |
| 3. | Understanding and analysing the relations between business organization and social structures |
| 4. | Creating PR and communication policy |
| 5. | To learn responsibilities in public relations area |
| 1. | SEZGİN Murat, Halkla İlişkiler/Meslek Yüksek Okulları İçin, Yücemedya Yayınları, Ankara, 2007. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | |
OÇ-1 | 2 | 3 | 2 | 3 | 4 | 2 |
OÇ-2 | 4 | 3 | 2 | 4 | 2 | 5 |
OÇ-3 | 4 | 3 | 2 | 4 | 2 | 1 |
OÇ-4 | 4 | 3 | 2 | 4 | 2 | 4 |
OÇ-5 | 4 | 2 | 3 | 4 | 2 | 3 |