Information Package / Course Catalogue
Brand Management
Course Code: PRL204
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To ensure that the brand is recognized and announced according to business objectives and strategies.

Course Content

To be able to align brand positioning with sales strategy and practices.

Name of Lecturer(s)