Information Package / Course Catalogue
Marketıng Management
Course Code: IYO260
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim is teaching marketing, the principles of marketing, marketing management and marketing performance to the students

Course Content

This will explain the marketing mix and the principles of the implementation of the marketing management function in this lesson.

Name of Lecturer(s)