Information Package / Course Catalogue
Marketıng Management
Course Code: IYO260
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim is teaching marketing, the principles of marketing, marketing management and marketing performance to the students

Course Content

This will explain the marketing mix and the principles of the implementation of the marketing management function in this lesson.

Name of Lecturer(s)
Lec. Durmuş Ali KIZILYALÇIN
Learning Outcomes
1.Defines concepts and facts that constitute the basis of marketing and gives examples.
2.Explains the concept of market environment, analyzes the elements of market environment
3.Identifies inferences in terms of marketing management.
4.To develop sales strategy
5.Contribute to Sales forecast
Recommended or Required Reading
1.İslamoğlu Hamdi (2006) Pazarlama Yönetimi, Beta Yayınevi.
2.Yükselen Cemal (2007) Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Marketing
Week 1 - Preparation Work
Related chapter in the course book
Week 2 - Theoretical
Marketing environment and monitoring of market opportunities
Week 2 - Preparation Work
Related chapter in the course book
Week 3 - Theoretical
Consumer Behaviours
Week 3 - Preparation Work
Related chapter in the course book
Week 4 - Theoretical
Marketing informaion systems and marketing research
Week 4 - Preparation Work
Related chapter in the course book
Week 5 - Theoretical
Market segmentation, target market selection and positioning
Week 5 - Preparation Work
Related chapter in the course book
Week 6 - Theoretical
Product decisions and management
Week 6 - Preparation Work
Related chapter in the course book
Week 7 - Theoretical
Price and pricing
Week 7 - Preparation Work
Related chapter in the course book
Week 8 - Theoretical
Promotion efforts: advertising, sales promotion, personal sale and public relations
Week 8 - Preparation Work
Related chapter in the course book
Week 9 - Theoretical
Promotion efforts: advertising, sales promotion, personal sale and public relations
Week 9 - Intermediate Exam
Midterm Exam
Week 10 - Theoretical
Personal sales and sales management
Week 10 - Preparation Work
Related chapter in the course book
Week 11 - Theoretical
Distribution channels and distribution policies
Week 11 - Preparation Work
Related chapter in the course book
Week 12 - Theoretical
Wholesale and Retail
Week 12 - Preparation Work
Related chapter in the course book
Week 13 - Theoretical
Marketing management and strategic marketing planning
Week 13 - Preparation Work
Related chapter in the course book
Week 14 - Preparation Work
Related chapter in the course book
Week 14 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141249
Midterm Examination112113
Final Examination116117
TOTAL WORKLOAD (hours)79
Contribution of Learning Outcomes to Programme Outcomes