Information Package / Course Catalogue
Direct Marketing
Course Code: PRL151
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 1
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To inform students about direct marketing concept, its' development and application techniques

Course Content

To be able to comprehend the place and function of direct marketing in the marketing process.

Name of Lecturer(s)