Information Package / Course Catalogue
| Course Code | : IYO201 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
Giving information about the basic principles of marketing and marketing processes to the students.
To be able to define the basic concepts and principles of marketing. To be able to define development process of marketing and contemporary marketing understanding.
| Lec. Durmuş Ali KIZILYALÇIN |
| 1. | To be able to learn concepts related to market and marketing |
| 2. | To be able to recognize marketing mix elements. |
| 3. | To be able to define the relations between marketing and environment |
| 4. | To be able to comprehend the concept of marketing, the features of customers and industrial markets |
| 5. | To be able to understand market segmentation and consumer behavior |
| 1. | Mucuk İsmet (2010) Pazarlama İlkeleri, Türkmen Kitabevi |
| 2. | Tek Ömer Baybars (2006) Pazarlama İlkeleri, Beta Yayın. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 104 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 3 | 3 | 2 | 4 | 1 | 3 | 2 | 1 | 5 | 2 | 1 | 5 |
OÇ-2 | 1 | 1 | 1 | 1 | 4 | 1 | 4 | 1 | 1 | 1 | 1 | 1 |
OÇ-3 | 3 | 1 | 1 | 1 | 4 | 1 | 3 | 4 | 3 | 3 | 1 | 4 |
OÇ-4 | 3 | 2 | 1 | 3 | 4 | 1 | 3 | 3 | 1 | 2 | 1 | 1 |
OÇ-5 | 5 | 4 | 3 | 2 | 1 | 4 | 3 | 2 | 1 | 3 | 2 | 1 |