Information Package / Course Catalogue
| Course Code | : IYO260 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim is teaching marketing, the principles of marketing, marketing management and marketing performance to the students
This will explain the marketing mix and the principles of the implementation of the marketing management function in this lesson.
| Lec. Durmuş Ali KIZILYALÇIN |
| 1. | Defines concepts and facts that constitute the basis of marketing and gives examples. |
| 2. | Explains the concept of market environment, analyzes the elements of market environment |
| 3. | Identifies inferences in terms of marketing management. |
| 4. | To develop sales strategy |
| 5. | Contribute to Sales forecast |
| 1. | İslamoğlu Hamdi (2006) Pazarlama Yönetimi, Beta Yayınevi. |
| 2. | Yükselen Cemal (2007) Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 49 |
| Midterm Examination | 1 | 12 | 1 | 13 |
| Final Examination | 1 | 16 | 1 | 17 |
| TOTAL WORKLOAD (hours) | 79 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 1 | 1 | 1 | 1 | 5 | 1 | 4 | 4 | 4 | 4 | 1 | 1 |
OÇ-2 | 1 | 2 | 1 | 3 | 5 | 1 | 4 | 3 | 4 | 4 | 1 | 5 |
OÇ-3 | 1 | 1 | 2 | 3 | 5 | 1 | 4 | 4 | 1 | 3 | 1 | 5 |
OÇ-4 | 1 | 2 | 1 | 3 | 5 | 1 | 4 | 3 | 4 | 4 | 1 | 5 |
OÇ-5 | 1 | 1 | 2 | 3 | 5 | 1 | 4 | 4 | 1 | 3 | 1 | 5 |