Information Package / Course Catalogue
Integrated Physical Distribution Channels
Course Code: LGT108
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to teach students the fundamental concepts, types, and functions of physical distribution channels, and to equip them with the ability to analyze, plan, and make decisions regarding the selection, planning, and management of distribution channels. Additionally, the course aims to enable students to evaluate and compare the distribution strategies of Turkish and global brands.

Course Content

This course covers key topics such as the concept of distribution channels, channel types, selection principles, channel functions, and distribution-transport planning. It includes case-based analysis of distribution channel design, planning, and management in consumer and industrial markets, as well as the distribution strategies of Turkish and global brands.

Name of Lecturer(s)
Ins. Ayşenur ÖREN
Learning Outcomes
1.Recognizes and explains the basic concepts of distribution channels.
2.Plans distribution and analyzes the related processes.
3.Identifies and evaluates general transportation problems.
4.Analyzes the effects of distribution channel selection on the business.
5.Interprets the distribution strategies of brands.
Recommended or Required Reading
1.1. Gürdrama, Sıtkı Dağıtım kanalları planlaması, ders notları,2011.
2.2. Keskin, Hakan, Lojistik el kitabı,Ankara,2011
3.3. Kula, Ufuk;Torkul, Orhan;Taşkın Harun, Endüstri ve Sistem Mühendisliğine giriş, Değişim yayınları, 2006, İstanbul
Weekly Detailed Course Contents
Week 1 - Theoretical
Distribution Channel Concept and Distribution Channel Definition
Week 2 - Theoretical
General Principles in Distribution Channel Selection
Week 3 - Theoretical
Physical Distribution Channel and Its Functions
Week 4 - Theoretical
Distribution Channels for Industrial and Consumer Goods
Week 5 - Theoretical
Distribution Channel Types, Distribution Channel Functions
Week 6 - Theoretical
Distribution and Transport Planning
Week 7 - Theoretical
Distribution Channel Design in Consumer and Industrial Markets
Week 8 - Theoretical
Distribution Channel Design in Consumer and Industrial Markets (quiz)
Week 9 - Theoretical
Stages in Distribution Channel Selection
Week 10 - Theoretical
Effective and Efficient Planning and Management of Distribution Channels-I
Week 11 - Theoretical
Effective and Efficient Planning and Management of Distribution Channels-II
Week 12 - Theoretical
Distribution Channel Selections of Turkish and World Brands
Week 13 - Theoretical
Distribution Channel Selections of Turkish and World Brands
Week 14 - Theoretical
Distribution Channel Selections of Turkish and World Brands
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment102020
Individual Work102121
Midterm Examination1112
Final Examination1314
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
5
2
3
3
3
2
2
2
5
4
3
5
OÇ-2
5
2
4
1
4
3
3
2
3
5
5
4
5
OÇ-3
5
2
3
4
3
2
2
3
4
5
3
4
OÇ-4
5
2
3
4
3
2
2
3
5
4
3
4
OÇ-5
5
2
3
3
3
2
2
3
5
4
3
5
Adnan Menderes University - Information Package / Course Catalogue
2026