Information Package / Course Catalogue
| Course Code | : LGT263 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable the students to comprehend the consumer behavior, Its reasons, the factors that affect consumer behavior, Consuming strategies, the reactions of the consumers and psychology of the consumers. And to acquire what is there to be known about consumers and to provide better . And more effective services to the consumers by assessing the data obtained.
Consumer awareness of the basic concepts related to the functioning of the Economy and the market economy, consumer, marketing, consumer behavior, Consumer behaviour affect the importance of psychological, social, and economic factors, Life-style and self-concept of consumer habits and the effects on consumer purchase decision process, consumer awareness and to protect the rights of the consumer in our country laws and organizations, environmental protection and consumer awareness, consumer education.
| Ins. Ayşenur ÖREN |
| 1. | Being able to define the basic concepts of consumer behavior and explain their significance in the marketing process. |
| 2. | Being able to describe the stages of consumer decision-making and analyze them according to different types of products/services. |
| 3. | Being able to comparatively evaluate the effects of psychological factors such as motivation, perception, attitude, and learning on consumer behavior |
| 4. | Being able to analyze how individual differences such as personality, lifestyle, and self-concept affect purchasing preferences |
| 5. | Being able to interpret the effects of external factors such as social environment, culture, and subculture on consumer behavior |
| 6. | Being able to examine changing consumer behavior in the digital environment and online shopping habits. |
| 7. | Being able to evaluate the consumer purchase process from need recognition to post-purchase behavior and compare purchase processes in different contexts. |
| 8. | Being able to analyze the psychological, social, personal, and digital factors that influence consumer purchase decisions |
| 9. | Being able to explain the influence of unconscious elements on consumer decisions within the framework of psychoanalytic theory. |
| 10. | Being able to follow current consumer trends and make predictions about future consumer behavior |
| 1. | Tüketici Davranışı; Yavuz Odabaşı/Gülfidan Barış, MediaCat Yayınları |
| 2. | Kişilik; Özcan Köknel, Altın Kitaplar Yayınevi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 0 | 28 |
| Lecture - Practice | 14 | 2 | 0 | 28 |
| Assignment | 1 | 0 | 13 | 13 |
| Midterm Examination | 1 | 1 | 1 | 2 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 4 | 3 | 4 | 4 | 3 | 5 | 5 | 5 | |||||
OÇ-2 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 5 | 5 | |||||
OÇ-3 | 4 | 2 | 3 | 4 | 4 | 4 | 5 | 5 | 5 | |||||
OÇ-4 | 4 | 2 | 3 | 4 | 4 | 4 | 5 | 4 | 4 | |||||
OÇ-5 | 3 | 2 | 3 | 4 | 4 | 4 | 5 | 5 | 4 | |||||
OÇ-6 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | |||||
OÇ-7 | 3 | 3 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | |||||
OÇ-8 | 3 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | |||||
OÇ-9 | 3 | 3 | 3 | 4 | 5 | 5 | 5 | 5 | 5 | |||||
OÇ-10 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |||||