Information Package / Course Catalogue
| Course Code | : İDT204 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
With this course, the student, the recognition and implementation of international marketing strategies will be the ability to make
The basic concepts of international marketing, international marketing strategies
| Ins. Halil ŞİMŞEK |
| 1. | Understanding the Basic Concepts of International Marketing |
| 2. | Recognition and enforcement of International Marketing Strategies |
| 3. | Classification of Countries Economically |
| 4. | To understand the relationship between International Marketing and Culture |
| 5. | Understanding market research |
| 1. | Uluslararası Pazarlama Yönetimi, Prof. Dr. Mehmet KARAFAKIOĞLU |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 0 | 8 | 8 |
| Reading | 1 | 0 | 8 | 8 |
| Midterm Examination | 1 | 0 | 2 | 2 |
| Final Examination | 1 | 0 | 4 | 4 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | ||||||||||||||
OÇ-2 | 5 | ||||||||||||||
OÇ-3 | |||||||||||||||
OÇ-4 | |||||||||||||||
OÇ-5 | |||||||||||||||