Information Package / Course Catalogue
E - Commerce
Course Code: İŞY253
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to give basic information about electronic commerce. At the end of this course, it is aimed that the participants will have the necessary knowledge to take initiatives related to electronic commerce, to follow and manage the processes of starting electronic commerce.

Course Content

Definition/Types/ Historical Development of Electronic Commerce/ Definition of Internet/ Introduction to Internet Marketing/ Internet Marketing Research/ Internet Banking/ Internet Payment Systems/ Surveillance and Control of Salespeople

Name of Lecturer(s)
Ins. Ali ERDİNÇ
Learning Outcomes
1.Gain knowledge about e-trade activities
2.Executing e-trade activities
3.Be aware of the problems in e-trade
4. Applications such as customer relations, sales chain, supply chain management through e-commerce
5. Recognize and understand the value added of e-commerce in brand management
Recommended or Required Reading
1.E-Ticaret: Şule ÖZMEN
2.Lecture notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and Basic Concepts
Week 2 - Theoretical
Effects of Electronic Commerce
Week 3 - Theoretical
Tools of Electronic Commerce I
Week 4 - Theoretical
Tools of Electronic Commerce II
Week 5 - Theoretical
Tools of Electronic Commerce III
Week 6 - Theoretical
Tools of Electronic Commerce IV
Week 7 - Theoretical
Payment Systems in E-Commerce
Week 8 - Theoretical
Security in Payment Systems in E-Commerce
Week 9 - Theoretical
E-Business and Transformation
Week 10 - Theoretical
E-Business and Information Systems
Week 11 - Theoretical
E-Commerce and Marketing I
Week 12 - Theoretical
E-Commerce and Marketing II
Week 13 - Theoretical
E-Commerce Applications
Week 14 - Theoretical
E- Commerce and Law
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination120020
Final Examination127027
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
3
3
3
4
2
4
3
3
3
4
3
2
2
OÇ-2
4
5
3
3
3
4
2
4
3
3
3
4
3
2
2
OÇ-3
4
4
3
3
3
4
2
4
3
3
3
4
3
2
2
OÇ-4
4
5
3
3
3
4
2
4
3
3
3
4
3
2
2
OÇ-5
4
5
3
3
3
4
2
4
3
3
3
4
3
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026