Information Package / Course Catalogue
| Course Code | : İŞY252 |
| Course Type | : Non Departmental Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
It is to explain the basic concepts of service marketing to students.
The content of this course is the definition of the concept of service marketing, examination of the environmental conditions that affect service marketing activities, explaining the service marketing mix, which are the elements of the service marketing process, and addressing customer complaints and customer retention methods in service businesses.
| Ins. İdris KOÇAK |
| 1. | To teach the basic concepts related to services marketing |
| 2. | To explain services marketing mix elements |
| 3. | To envision the relationship between service customers and service providers |
| 4. | Management of participants and service personnel in services |
| 5. | Service quality and measurement |
| 1. | Hizmet Pazarlaması, Sevgi Ayşe Öztürk. |
| 2. | Hizmet Pazarlaması, Halil İnan. |
| 3. | Lecture notes. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Midterm Examination | 1 | 10 | 0 | 10 |
| Final Examination | 1 | 15 | 0 | 15 |
| TOTAL WORKLOAD (hours) | 53 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | ||||||||||||||
OÇ-2 | 3 | ||||||||||||||
OÇ-3 | 3 | ||||||||||||||
OÇ-4 | 3 | ||||||||||||||
OÇ-5 | 3 | ||||||||||||||