Information Package / Course Catalogue
Principles Of Marketing
Course Code: İDT251
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

The student's ability to determine understanding of the entity to analyze existing marketing, marketing concept aims

Course Content

To contribute to the development of the marketing concept, marketing environment analysis, target market selection, product decisions, pricing strategies, marketing channel

Name of Lecturer(s)
Ins. Emine KARAKUŞ BAŞLAR
Learning Outcomes
1.Contribute to the development of the concept of business marketing
2.by classifying contribute to the selection of the target market
3.To analyze the marketing environment
4.Ideas that will help you create a product decisions
5.Pricing strategies to contribute to the formation of
6.The relevant departments to provide information on marketing channels
Recommended or Required Reading
1.Pazarlama İlkeleri, İsmet Mucuk
Weekly Detailed Course Contents
Week 1 - Theoretical
Marketing approach to analyze existing business, according to the state of the market and identify business marketing approach
Week 2 - Theoretical
Uncontrollable variables that identify
Week 3 - Theoretical
Uncontrollable variables that identify
Week 4 - Theoretical
Evaluate market segments
Week 5 - Theoretical
To contribute to the determination of the appropriate target market segments
Week 6 - Theoretical
Positioning of the product to help
Week 7 - Theoretical
To take measures by identifying periods of product life
Week 8 - Theoretical
To help determine the price
Week 9 - Theoretical
Ensure that the adaptation of the price
Week 10 - Theoretical
Price change strategies, advising
Week 11 - Theoretical
Price change strategies, advising
Week 12 - Theoretical
Marketing channels, identify
Week 13 - Theoretical
To contribute in the design of marketing channels
Week 14 - Theoretical
To contribute to the selection of the most suitable one in channel systems
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment103030
Reading103636
Midterm Examination110212
Final Examination115419
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes