Information Package / Course Catalogue
Strategic Management
Course Code: İŞY202
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

To give informations about strategy concept, to explain business strategies like horizontal and vertical integrity and diversification strategies

Course Content

Giving information about business strategies

Name of Lecturer(s)
Ins. Emine KARAKUŞ BAŞLAR
Learning Outcomes
1.Analysis in strategic management
2.Business strategies and their implementations
3. Strategic management concept and its features
4.Evaluation and control of strategy
5.Case study
Recommended or Required Reading
1.İşletmelerde Stratejik Yönetim, Hayri Ülgen ve Kadri Mirze.
2.İşletmelerde Stratejik Yönetim, Tahir Akgemci.
3.Lecture notes.
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic concepts and management process
Week 2 - Theoretical
Strategic management theories
Week 3 - Theoretical
External environment analysis
Week 4 - Theoretical
Business analysis
Week 5 - Theoretical
State identification matrixes
Week 6 - Theoretical
Strategic orientation
Week 7 - Theoretical
Basic and top management strategies
Week 8 - Theoretical
Competiton strategies
Week 9 - Theoretical
Functional strategies
Week 10 - Theoretical
Technics using management strategies implementation
Week 11 - Theoretical
Implementing strategies
Week 12 - Theoretical
Implementing strategies
Week 13 - Theoretical
Strategic evaluation and control
Week 14 - Theoretical
Corporate governance and managerial ethics
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110010
Final Examination115015
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes