Information Package / Course Catalogue
Public Relations
Course Code: İŞY256
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

• To teach the basic concepts of public relations. • To give the perspective of looking from the point of view of communication dicipline to working life and daily life events. • To gain the awareness for conscious, planned and efficient communication behaviour

Course Content

Marketing, advertisement, publicity, communication, public opinion, process of public relations, tools of public relations, crisis management, social responsibility, sponsorship, lobbying, corporate identity.

Name of Lecturer(s)
Ins. Kadriye BİLİR
Learning Outcomes
1.To understand the function of public relations for an organization
2.To compare public relations with the other communication methods
3.To create a public relations campaign
4. History of Public Relations
5. public relations in the world and Turkey
Recommended or Required Reading
1.Fatma Geçikli, Public Relations and Communication, Istanbul, Beta Publications, 5th Edition, 2019
2.Lecture Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of Public Relations, Its Historical Development, Its Place and Function in Organizations, Principles of Public Relations
Week 2 - Theoretical
Practices Similar to Public Relations: Comparison of Advertising, Propaganda, Marketing with Public Relations
Week 3 - Theoretical
Communication Concept and Elements, Public Relations and Communication Connection
Week 4 - Theoretical
Target Audiences in Public Relations, The Importance of Identifying the Target Audience
Week 5 - Theoretical
Public Relations Campaign Process: Research-Planning-Implementation-Control
Week 6 - Theoretical
Methods and Tools Used in Public Relations
Week 7 - Theoretical
Methods and Tools Used in Public Relations
Week 8 - Theoretical
Public Relations Application Areas: Corporate Social Responsibility
Week 9 - Theoretical
Public Relations Application Areas: Problem Management, Lobbying
Week 10 - Theoretical
Public Relations Application Areas: Sponsorship, Ethics
Week 11 - Theoretical
Public Relations Application Areas: Corporate Identity and Corporate Reputation Management
Week 12 - Theoretical
Public Relations Application Areas: Crisis Management, Internet and Social Media
Week 13 - Theoretical
Public Relations Campaign Examples
Week 14 - Theoretical
Public Relations Campaign Examples
Week 15 - Final Exam
Final Examination
Week 16 - Final Exam
Final Examination
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110010
Final Examination115015
TOTAL WORKLOAD (hours)53
Contribution of Learning Outcomes to Programme Outcomes