Information Package / Course Catalogue
Financial Services Marketing
Course Code: MKS118
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

To explain students fundamental concepts in services marketing

Course Content

This course consists of teaching, definition of services marketing, analyzing environmental conditions that affect services marketing business and explaining services marketing mix which is services marketing elements and covers the ways to handle with customer complaints and retention customers.

Name of Lecturer(s)