Information Package / Course Catalogue
Fashion Marketing
Course Code: MOT252
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

With this course, students will be able to market product, examine brand and pricing studies and examine distribution channels and promotion studies.

Course Content

Examine marketing researches, examine product creation and brand studies, examine pricing studies, recognize and examine distribution channels, recognize and examine promotional activities, examine fashion models and strategies in Turkish ready-to-wear sector.

Name of Lecturer(s)