
| Course Code | : MOT252 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
With this course, students will be able to market product, examine brand and pricing studies and examine distribution channels and promotion studies.
Examine marketing researches, examine product creation and brand studies, examine pricing studies, recognize and examine distribution channels, recognize and examine promotional activities, examine fashion models and strategies in Turkish ready-to-wear sector.