Information Package / Course Catalogue
General Tourism
Course Code: TRZM101
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to explain the "basic tourism and tourist concepts", to provide information about the structure and functioning of the tourism sector, to ensure that the economic, social and cultural gains of tourism are recognized, and to provide professional qualifications that can contribute to the development of tourism by following current developments in the tourism sector.

Course Content

Tourism and Tourist Concept, Types of Tourism, Tourism Industry, Transportation in Tourism, Alternative Tourism Types, Sustainable Tourism

Name of Lecturer(s)
Prof. Pınar ALTIOK GÜREL
Learning Outcomes
1. Explain the basic tourism
2.Explain the tourism business
3.Explain transportation services
4.To be able to comprehend the factors affecting the development of tourism
5.To be able to comprehend the economic, social, political and cultural effects of tourism
6.To be able to understand the national and international structure of tourism
Recommended or Required Reading
1.Genel Turizm İlkeler ve Kavramlar, Nazmi KOZAK, Meryem A. KOZAK, Metin KOZAK (2023), Detay Yayıncılık
2.Kavramlar ve Örneklerle Genel Turizm, Prof. Dr. A. Celil ÇAKICI (2021), Detay Yayıncılık
3.Turizm Genel ve Yapısal Yaklaşım, Prof. Dr. Öcal Usta (2014), Detay Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
General Structure and Basic Concepts of Tourism, What is Tourism and Tourist?, Relationship between the Concepts of Leisure and Tourist, Definition and Characteristics of Tourism
Week 2 - Theoretical
Definition and Characteristics of Tourist, Tourist Typologies, Post-Tourist Concept, Tourism-Semiotics Relationship
Week 3 - Theoretical
Relationship of Tourism with Other Sciences, Tourism Before and After the Industrial Revolution, Factors Affecting the Development of Tourism
Week 4 - Theoretical
Types of Tourism
Week 5 - Theoretical
Types of Tourism
Week 6 - Theoretical
Types of Tourism
Week 7 - Theoretical
Functions of Tourism, Positive Economic Effects of Tourism, Concept of Qualified Tourist, Tourism-Globalization Relationship, Evaluations on Türkiye's Tourism Strategy
Week 8 - Theoretical
Concept of Alternative Tourism, Main Reasons for the Emergence of Alternative Tourism, Benefits Obtained by Alternative Tourism, Types of Alternative Tourism (Midterm Exam)
Week 9 - Theoretical
Structure and Components of the Tourism Industry, Basic Characteristics of the Tourism Industry, Tourism Supply and Main Characteristics, Tourism Demand and Main Characteristics
Week 10 - Theoretical
Tourism Product and Its Basic Elements, Differences Between Tourism Supply and Tourism Product, Elements That Make Up the Tourism Product
Week 11 - Theoretical
Tourism Businesses; Transportation Businesses (Railways, Seaways, Highways, Airlines), Accommodation Businesses, Food and Beverage Businesses, Travel Businesses, Recreation Businesses, Businesses Providing Other Supplementary Services, Duties, Authorities and Responsibilities of the Association of Turkish Travel Agencies (TÜRSAB)
Week 12 - Theoretical
Sustainable Tourism, Its Current Importance and Achievements
Week 13 - Theoretical
Analysis of Tourism Data, World Ranking in Tourism and Turkey's Position, Evaluation of Tourist Expenditures and Tourism Revenues
Week 14 - Theoretical
New Trends in Tourism
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Individual Work100220
Midterm Examination1011
Final Examination1011
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
5
5
5
OÇ-2
OÇ-3
OÇ-4
OÇ-5
OÇ-6
Adnan Menderes University - Information Package / Course Catalogue
2026