Information Package / Course Catalogue
| Course Code | : DTS204 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
With this course, the student, will be the ability to make the recognition and enforcement of international marketing strategies.
The basic concepts of international markets and the implementation of international marketing strategies.
| Ins. Aysun ŞAHİN |
| 1. | Basic Concepts of International Marketing on the Recognition |
| 2. | International Marketing Strategies recognition and enforcement |
| 3. | Developing the ability to access information sources of foreign market research |
| 4. | Establishing the brand awareness, placing the consciousness of packaging |
| 5. | To be able to explain product, distribution, promotion and pricing strategies for the companies that will operate in international markets |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | |
OÇ-1 | 1 | 2 | 5 | |||||||||
OÇ-2 | 1 | 2 | 5 | |||||||||
OÇ-3 | 1 | 2 | 5 | |||||||||
OÇ-4 | ||||||||||||
OÇ-5 | 4 | 4 | ||||||||||